How much of the Sprint Backlog must be defined during Sprint Planning?
(choose the best answer)
You are a Product Owner for a product that publishes customer usage rates by feature.
An influential stakeholder does not believe the data showing the usage rates, and insists that a
particular feature is essential, despite data showing low usage rates. The stakeholder believes
that measuring feature usage is a waste of time.
As Product Owner you have confirmed that the data is accurate and believe that the data is
valuable to help you and your team. What should you do?
(choose the best answer)
: As a Product Owner, you are accountable for maximizing the value of the product and the work of the Scrum Team. To do this, you need to have a clear understanding of the product vision, the product value, and the product backlog management. Measuring feature usage is one way to gather empirical evidence of the value delivered by the product and the feedback from the customers and users. This data can help you validate or invalidate your assumptions, prioritize the product backlog items, and inspect and adapt the product strategy. Therefore, measuring feature usage is not a waste of time, but a valuable practice for agile product management.
Moreover, as a Product Owner, you are also responsible for engaging with the stakeholders and customers, and providing them with transparency and openness. This means that you should share the data and the insights you gain from it with them, and invite them to collaborate with you and the Scrum Team. This can help you build trust and alignment, and foster a culture of experimentation and learning. Therefore, you should not hide the data or stop measuring it, but rather use it as a basis for constructive dialogue and decision making.
Professional Scrum Product Owner II Certification
What is typical work for a Product Owner in a Sprint?
(choose the best two answers)
As a Product Owner, you are accountable for maximizing the value of the product and the work of the Scrum Team. To do this, you need to collaborate with various stakeholders, user communities and other Product Owners to understand their needs, expectations and feedback, and to align them with the product vision and strategy. You also need to work with the Developers on Product Backlog refinement, which is an ongoing activity to add detail, estimates and order to Product Backlog items. This helps the Developers to understand what is valuable and feasible to deliver in the upcoming Sprints, and to plan and execute their work accordingly. These are typical and essential work for a Product Owner in a Sprint.
The other options are not typical or effective work for a Product Owner in a Sprint. Attending every Daily Scrum is not necessary, as the Daily Scrum is an event for the Developers to inspect their progress and plan their next steps. The Product Owner can attend the Daily Scrum if invited by the Developers, but should not interfere or answer questions that are not related to the Sprint Goal or the Product Backlog. Creating financial reporting upon the spent hours reported by the Developers is not a valuable activity, as it does not reflect the outcome or the value delivered by the product. It also goes against the Scrum values of trust and respect, as it implies that the Developers are not self-managing or committed to their work. Updating the work plan for the Developers on a daily basis is also not a good practice, as it undermines the autonomy and creativity of the Developers, and reduces their ability to inspect and adapt their work based on the empirical evidence. The Product Owner should not tell the Developers how to do their work, but rather focus on what is the most valuable outcome for the product.
Professional Scrum Product Owner II Certification
In order to justify the price increase of a product, your primary objective should be to:
(choose the best answer)
Personas can help to:
(choose the best answer)
Understand the needs of a set of users by creating empathy and insight into their goals, behaviors, and pain points.
Formulate hypotheses about product value by identifying the problems and opportunities that your product can address for each user type.
Understand market potential by estimating the size and characteristics of each user segment and their willingness to pay for your product.
Discover key buying triggers by exploring the motivations, influences, and decision-making processes of each user type.
Design and test your product features and user experience by using personas as a guide and a reference point.Reference:
1:Personas -- A Simple Introduction
2:The Complete Guide to User Personas and How They Can Help Your Marketing Strategy (With Examples)
4:The importance of personas for digital experience
5:Personas | Definition and Overview