What is one strength of qualitative research?
One of the strengths of qualitative research is that it can be applied to a large number of people, as it does not require a fixed sample size or a predefined set of questions. Qualitative research can use various methods, such as interviews, focus groups, observations, or document analysis, to collect data from different sources and contexts. This allows researchers to explore a wide range of perspectives, experiences, and meanings, and to generate rich and diverse insights.
The business wants to avoid losing Customers. A new Feature to address that could be placed in which category?
Retainment is the category of a new feature that aims to keep existing customers loyal and satisfied with the product or service, and prevent them from switching to competitors or alternatives. Retainment features can include loyalty programs, referral incentives, customer feedback mechanisms, personalized offers, and improved customer service. Retainment features can help the business reduce customer churn, increase customer lifetime value, and enhance customer advocacy.
What activity would be performed to create an ARTs PI Roadmap?
A PI roadmap is a visual tool that illustrates the commitments and forecasts of an Agile Release Train (ART) or Solution Train for the planned and upcoming Program Increments (PIs). One of the activities to create an ARTs PI Roadmap is to provide a list of agreed objectives, which are the SMART goals that summarize the business and technical outcomes that the ART or Solution Train intends to achieve in a PI. The objectives are derived from the features and enablers that are planned and prioritized in the PI Planning event, and they are aligned with the vision, roadmap, and strategic themes of the portfolio. The objectives are used to communicate and track the progress and value delivery of the ART or Solution Train, and to enable alignment and dependency management across multiple ARTs or Solution Trains.
A company that typically markets to small companies has a growth strategy to sell to larger organizations. The Product Manager is in charge of a new application and must recommend which of the following segments to address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees); dominated by large Enterprise application vendors who sell the app as an add-on module but need to be better integrated into their other applications. Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees); tasks are often done in spreadsheets. Competitors are small privately-owned software companies offering desktop-based solutions. The company already has a good market share in this segment.
What should be the recommendation for the next 12 months?
Segment 1 is the better choice for the next 12 months, because it aligns with the company's growth strategy to sell to larger organizations, and it offers a higher potential value and lower competitive intensity than segment 2. Segment 1 consists of very large companies that have a need for the new application, but are dissatisfied with the current solutions offered by the large enterprise application vendors. This indicates a market opportunity for the company to provide a better integrated and more satisfying solution that can meet the needs and expectations of these customers. Segment 2, on the other hand, consists of small businesses that are already well-served by the company and its competitors, and may not have a strong demand or willingness to pay for the new application. Therefore, segment 2 offers a lower value and higher competitive intensity than segment 1.
The Product Owners (POs) on an ART held a brainstorming session to gather more detail on an upcoming Feature. They created many Stories but are still deciding which ones to do first because they seem necessary. Which technique would help organize the Stories and understand which are critical to implementing the Feature?
Story mapping is a technique that helps product owners and teams visualize and prioritize user stories based on the user journey and the value they deliver. Story mapping involves creating a two-dimensional map of stories, where the horizontal axis represents the main activities or steps of the user journey, and the vertical axis represents the priority or importance of the stories. The stories are arranged in a hierarchy, where the top row contains the most essential stories that form the backbone of the feature, and the lower rows contain the more detailed or optional stories that enhance the feature. Story mapping helps to organize stories and understand which are critical to implementing the feature, as it shows the big picture of the user goals and needs, the dependencies and relationships among stories, and the minimum viable product (MVP) scope.
