With the lead to cash Business capabilities identified, as chief Enterprise Architect the Wanderlust CIO has asked your capabilities.
See Image,
The SAP enterprise Architect has shared the snapshot for your reference. What is the pertinent SAP Solution in the market to Lead Business Process module of the Lead to cash E2E Process
SAP Emarsys Customer Engagement is a cloud-based solution that helps businesses to create, manage, and deliver personalized marketing campaigns across multiple channels. It includes features for lead management, marketing campaign management, and recommendation management.
The Lead Business Process Module of the Lead to Cash E2E Process is responsible for managing leads and converting them into customers. SAP Emarsys Customer Engagement can be used to automate the lead management process, track lead progress, and identify opportunities for cross selling and upselling.
The other three options, SAP Sales Cloud version 2, SAP Omnichannel Promotion Pricing, and SAP Customer Data Cloud, are not as well-suited for the Lead Business Process Module of the Lead to Cash E2E Process.
SAP Sales Cloud version 2is a cloud-based solution that helps businesses to manage sales opportunities and close deals. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
SAP Omnichannel Promotion Pricingis a cloud-based solution that helps businesses to manage pricing and promotions across multiple channels. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
SAP Customer Data Cloudis a cloud-based solution that helps businesses to collect, store, and analyze customer data. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.
Therefore, the best course of action is to use SAP Emarsys Customer Engagement to manage the Lead Business Process Module of the Lead to Cash E2E Process.
While discussing the Smart Battery initiative in greater detail with the appropriate stakeholder, as Chief Enterprise Architect of Wanderlust, you discover that several key areas such as value proposition, cost structure, revenue streams, partners, and channels have been worked upon in isolation and therefore do not tally with each other. Which artifact would you recommend to bring all the above key dimensions together in a single window, to have a unified, consistent, holistic view of the Smart Battery initiative?
Value Proposition: The value that you deliver to your customers and the problem that you solve for them.
Customer Segments: The different groups of people or organizations that you aim to reach and serve.
Channels: The ways that you communicate with and deliver value to your customers.
Customer Relationships: The types of relationships that you establish and maintain with your customers.
Revenue Streams: The sources of income that you generate from your value proposition.
Key Resources: The most important assets that you need to create and deliver your value proposition.
Key Activities: The most important things that you do to create and deliver your value proposition.
Key Partnerships: The network of suppliers and partners that help you create and deliver your value proposition.
Cost Structure: The most significant costs that you incur to create and deliver your value proposition.
A Business Model Canvas is a useful artifact to bring all the key dimensions of the Smart Battery initiative together in a single window, to have a unified, consistent, holistic view of the initiative. By using a Business Model Canvas, you can:
Visualize the entire business model of the Smart Battery initiative on one page.
Identify the gaps, inconsistencies, or conflicts among the different elements of the business model.
Align the value proposition, cost structure, revenue streams, partners, and channels with the customer segments and their needs.
Test and validate your assumptions and hypotheses about the business model.
Iterate and improve your business model based on feedback and data.
Green Elk & Company is the world's leading manufacturer of agricultural and forestry machinery. The former company slogan "Elk always runs" has recently been changed to "Elk feeds the world". One of Green Elk's strategic goals is to increase its revenue in the emerging markets of China, India, and other parts of Asia by 80 % within three years. This requires a new business model that caters to significantly smaller farms with limited budgets. You are the Chief Enterprise Architect and the CIO asks you to assess the now business model for smaller farms with smaller budgets. By applying the Sustainable Business Model Canvas, which sequence of steps is best practice?
The Sustainable Business Model Canvas approach for assessing new business models, especially for smaller farms with smaller budgets, starts with understanding the unique value propositions tailored to the needs of small-size farm owners. This is crucial in creating offerings that resonate well with the target market's requirements and constraints. Following this, detailing customer relationships and channels becomes essential in establishing and maintaining a strong connection with the market segment, ensuring the delivery mechanism aligns with their preferences and capabilities. The next step involves identifying the key activities, resources, and partnerships necessary to deliver on the value proposition effectively, which is critical for operational execution and sustainability. Subsequently, defining the revenue streams and cost structure is paramount to ensure financial viability and strategic pricing that aligns with the target market's budgetary limitations. Lastly, delineating the eco-social benefits and costs integrates the broader impact of the business model, aligning with sustainable and ethical business practices, which is increasingly important for modern enterprises. Reference = This sequence is aligned with the methodologies proposed by Alexander Osterwalder in the context of business model development and specifically tailored by SAP for digital business modeling and value engineering within the SAP ecosystem. This approach encompasses strategies for optimizing business processes through value discovery workshops and the application of value management processes across various lifecycle phases (Source: SAP Enterprise Support Services documentation, Digital Business Modelling guidelines, and SAP Value Engineering methodologies).
Demand and Supply Planning (SAP IBP) implementation has been identified as a quick win, based on feedback from a large cross section of Wanderlust stakeholders. As the Chief Enterprise Architect, you have now been asked to scope and contextualize the architecture project. Architecture principles have already been adopted. Which of the following activities should you to initiate to conclude the Statement of Architecture Work for the intended SAP IBP implementation initiative? Note: There are 3 correct answers to this question.
The Statement of Architecture Work should encompass a Fit Gap Assessment to understand what requirements are currently not met by existing capabilities, the definition of the Solution Context to set the boundaries and scope of the architecture project, and the outline of the aspirational Solution Concept that encapsulates the stakeholders' needs and business requirements. These steps are vital in the preparatory phase to ensure that the architecture work is well-defined and targeted to deliver the anticipated outcomes. Reference = These activities are part of standard enterprise architecture practices and are necessary to develop a comprehensive and actionable Statement of Architecture Work that guides the SAP IBP implementation initiative.
Wanderlust's numbers for order booking have been on a free-fall, ever since a recent economic downturn reduced showroom footfall to near zero. To counter the drop in in-person bookings, the CEO and CIO have been looking to revive their online channel, which was started six years ago. However, this channel was seldom used before the pandemic, which has led to a complete breakdown of Wanderlust's online marketing business ecosystem. Also of major concern, is their existing Non-SAP Marketing application, which lays unused due to poor integration with SAP CRM. As Chief Enterprise Architect, you have been approached by the CEO to document the online marketing business ecosystem first. Which of the following actions would you do to meet your CEO's request? Note: There are 2 correct answers to this question
Identifying the online marketing business capabilities and processeswill help to understand the current state of the ecosystem and identify the areas where improvement is needed. For example, if the ecosystem does not have the ability to track leads or manage customer relationships, then these will be areas that need to be addressed.
Identifying the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystemwill help to understand the relationships between the different entities in the ecosystem and identify the dependencies between them. For example, if the marketing team relies on the sales team to provide leads, then this dependency will need to be considered when designing the new ecosystem.
The other two options, Identifying a suitable online marketing application that is better integrated with SAP CRM and ECC and can replace the existing one and Drawing an organization map highlighting the inter relationships and hierarchies amongst the above organizational units, partners, and stakeholder groups, are not as critical at this stage. The application can be identified and the organization map can be drawn once the business capabilities and processes have been identified and the key organizational units, partners, and stakeholder groups have been identified.
Therefore, the best course of action is to identify the online marketing business capabilities and processes and identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem. This will help to understand the current state of the ecosystem and identify the areas where improvement is needed.
