The ideation process is in line with the__________________view described in the Practice of Entrepreneurship, as it requires general openness to the world and involves using our creative ability to solve problems.
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The CEO of IDEO credits one key phrase for sparking the design thinking process: "_______________________________"
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What is the essence of design thinking?
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These interviews are conducted after a customer has purchased or used a product/service.
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A useful interview technique that gives a way to delve into a problem one layer at a time. (Starts with the challenges they are facing and ends up at what emotions are driving their actions)
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