To implement a B2B data model within the SAP Customer Data Platform, the use of groups and relationships is recommended. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. It enables enriched, real-time insights into B2B interactions and activities, which are crucial for understanding and responding to business needs and customer demands in a timely manner.

Reference= The implementation of a B2B data model using groups and relationships is described in the SAP Customer Data Platform training and community resources, which provide detailed information on how to leverage these features for B2B use cases12.

When importing primary customer residential address data into SAP Customer Data Platform using the console, you should update the profile customer schema.This involves defining a customer schema to create a common data model for all incoming customer data, which allows for the coherent view of customers by unifying data from various sources1.

Reference= The procedure for updating the profile customer schema is detailed in the SAP Help Portal documentation under the section 'Configuration Customer Schema'1.

The SAP Customer Data Platform provides various roles for console users to manage and interact with the platform effectively. TheSystem Administratorrole encompasses comprehensive platform administration tasks, including user administration. TheDPO Specialistis responsible for managing processing purposes and ensuring compliance with data protection regulations. TheMarketeerrole focuses on engagement strategies and managing customer segments, activities, and CX flows.These roles are designed to cater to different aspects of customer data management and platform operations.Reference= This information is sourced from the SAP Help Portal, which details the roles and permissions associated with the SAP Customer Data Platform1.

The SAP Customer Data Platform is designed to manage customer data across different levels of organization. A tenant represents an instance of the platform provisioned for an organization, and within this tenant, multiple workspaces can be created. These workspaces serve as separate environments for development and production purposes. Additionally, a business unit, which is a logical partition within a workspace, can also contain multiple workspaces, allowing for further segmentation and management of customer data within the same organizational unit.

Reference= This relationship is outlined in the SAP Customer Data Platform documentation available on the SAP Help Portal, which provides comprehensive information on the configuration and management of tenants, workspaces, and business units12.

In the context of the SAP Customer Data Platform, matching rules are critical for accurately merging and linking customer data from various sources. Regarding preconfigured matching rules:

B . The Unified Customer Profile rules can be edited and re-ordered, but not deleted. This flexibility allows organizations to tailor the matching logic to their specific needs and priorities while maintaining a core set of rules that ensure consistent and reliable matching across customer data sets.

C . The Unified Customer Profile rules can be edited, re-ordered, and deleted. In some configurations, it's possible to have full control over these rules, including the ability to delete them if they are no longer relevant or if better matching criteria have been established. This level of control supports dynamic and evolving data management strategies, allowing businesses to adapt their matching logic as their understanding of their customer data deepens or as their business requirements change.

These options underscore the platform's flexibility in managing customer data, enabling organizations to fine-tune how individual customer records are identified, merged, and maintained over time.

SAP Customer Data Platform documentation on data matching and merging capabilities.

Best practices for configuring matching rules in the Unified Customer Profile within the SAP Customer Data Platform.