The Activities tab in the customer dashboard of the SAP Customer Data Platform provides users with a visual representation of customer interactions. It includes an activity timeline that displays the customer's past activities, offering insights into their engagement history.Additionally, it features a customer engagement chart that illustrates the times of day and days of the week when the customer is most active, aiding in understanding the customer's behavior patterns.Reference= This explanation is based on the information available in the SAP Help Portal and SAP Learning Journeys, which describe the functionalities of the Activities tab within the customer dashboard12.

The SAP Customer Data Platform identifies several valid reasons for processing data when creating processing purposes. These include:

Consent: Processing based on the data subject's consent, typically obtained through agreements like terms of service or privacy policies.

Contract: Processing required to fulfill a contract, such as using a customer's address for product delivery.

Legal obligation: Processing necessary to comply with legal requirements.

These reasons ensure that personal data handling within the platform adheres to applicable laws and regulations, such as GDPR and CCPA, and aligns with the principles of data governance enforced by the platform.

Reference= This information is supported by the SAP Help Portal documentation on processing purposes within the SAP Customer Data Platform, which outlines the use cases and core concepts related to data governance enforcement1.

When making REST calls to the SAP Customer Data Platform, the base URL to be used ishttps://cdp.<DATA_CENTER>.gigya.com/.This URL format is necessary for accessing the various REST APIs provided by the platform, which include functionalities for querying existing customer data, ingesting new data into the system, and auditing admin operations, queries, and customer data updates.Reference= This information is confirmed by the SAP Help Portal documentation, which provides detailed guidance on using the REST APIs for the SAP Customer Data Platform123.

Within the SAP Customer Data Platform, you can perform various actions on a segment. Specifically, you canactivatea segment to make it available for use in campaigns and other marketing activities. Additionally, you have the option todeletea segment if it is no longer needed or relevant. Activation is a crucial step to ensure that the segment is operational, while deletion helps maintain the organization and efficiency of your segment management by removing obsolete or unused segments.

Reference= This response is based on the official SAP Customer Data Platform documentation, which provides detailed guidance on managing segments, including the ability to activate and delete them12.

The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data matching. These rules are applied sequentially; if no match is found using the first identifier, the next identifier is tried. The predefined matching rules include:

Match Customers based onmasterDataId

Match Customers based oncrmId

Match Customers based onciamId

This setup helps in identifying and matching customer data accurately for both the Contextual Profile view and the Unified Profile view.

Reference= The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources12.