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What component of Calculated Insights can be included as attribute data in an activation?
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
The custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. Reference: [Contact Point Email Entity]
Which three objects are created as a result of Identity Resolution?
Identity Resolution creates three types of objects8:
Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.
Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app.
Unified Link: This object represents the link between an Individual object and a Unified Individual object, or between a Contact Point object and a Unified Contact Point object.