A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A decrease in open rate across all email campaigns could indicate a problem with sender reputation, which is the reputation of an organization's email domain or IP address. One of the key indicators of a bad sender reputation is an increase in block bounces.
Block bounces occur when an email server blocks an email from being delivered because it believes the sender's IP address or domain has a poor reputation. This can happen if the email server has received a high number of spam complaints, bounced messages, or unsubscribes from recipients of emails sent from that IP address or domain.
Block bounces are a metric that can be analyzed to identify a possible problem with sender reputation, it's important to monitor this metric and take action to address any issues.
Other metrics such as send volume and click rate are important to monitor, but they are not directly related to sender reputation. Send volume could affect the deliverability of your emails, but it's not a direct metric to measure sender reputation. Click rate, can indicate how engaged your audience is but again it's not related to sender reputation.
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A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
