A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
To install the Advertising Sales Management (ASM) package, the correct step is to use a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
Salesforce Industries Success Community: Access through Salesforce Help or Community portals
Salesforce Package Installation Guide: https://help.salesforce.com/articleView?id=000314281&type=1&mode=1
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?
In the context of integrating a media plan with ad servers, certain integrations should be configured as bi-directional synchronous interfaces. These include 'Activate Campaign in Ad Server' (A) and 'Check Ad Inventory in Ad Server' (D). Synchronous interfaces ensure that actions taken in Media Cloud (like activating a campaign) are instantly reflected in the ad server, and checking ad inventory happens in real-time, providing up-to-date availability data. Reference:
https://www.salesforce.com/products/media-cloud/overview/
A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan. Which two media cloud types are available for planning out-of-the-box with media cloud?
For a B2B advertising publishing company that sells a variety of ad types through Salesforce Media Cloud, the two media types available for planning out-of-the-box are:
Digital: This media type covers online advertising formats such as digital banners, video ads, and other forms of digital content. Media Cloud supports digital ad planning with functionalities tailored to the needs of digital advertising.
Linear: This refers to traditional linear TV advertising, where ads are scheduled to run at specific times within a broadcast. Media Cloud provides out-of-the-box capabilities for planning and managing linear TV ad campaigns.
These media types are supported natively within Media Cloud, enabling sales representatives to plan and sell ads across these channels efficiently.
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
Salesforce Media Cloud Advertising Sales Management Guide: https://help.salesforce.com/
A home store wants to advertise their products on a video streaming service hosted by a publishing company. How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?
To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States. This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic. Reference:
https://www.salesforce.com/products/media-cloud/overview/
