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ETL feeds must follow explicit specifications and require which type of file format?
ETL feeds in Interaction Studio must adhere to explicit specifications and require the CSV (Comma-Separated Values) file format.
This format is widely used due to its simplicity and compatibility with most systems.
The ETL process ingests data such as catalog updates or behavioral information via CSV files.
Salesforce Interaction Studio Documentation - ETL File Specifications
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
When exporting user-defined attributes, selecting the option to include all custom fields ensures that all newly created custom attributes are part of the export.
This functionality is especially useful for ad-hoc data exports to analyze or integrate additional user data.
Reference: Salesforce Interaction Studio Segment Export Guide.
What three components can a web developer define by pageType?
In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization), pageType is a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by using pageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.
1. Item Actions
What It Is: Developers define item actions to specify the types of actions that users can take on the page. These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).
Purpose:
To enable the platform to log user activity for analytics and personalization.
To define actionable items on the page for recommendations or offers.
Example:
A developer sets up 'Add to Cart' and 'View Product' actions for product pages.
Documentation Reference: Item Actions in Interaction Studio.
2. Content Zones
What It Is: Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.
Purpose:
To designate sections of a webpage for personalization.
To enable seamless integration of Interaction Studio's campaigns and recommendations.
Example:
A developer defines a 'Hero Banner Zone' or 'Sidebar Recommendations Zone' for a pageType associated with a homepage or product page.
Documentation Reference: Defining Content Zones.
3. Capturing Attribute
What It Is: Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.
Purpose:
To enrich Interaction Studio's dataset with key metadata for better targeting and reporting.
To capture information like product IDs, categories, or user actions on specific page types.
Example:
A developer captures attributes such as 'Product Name,' 'Category,' or 'Price' on a product page.
Documentation Reference: Capturing Attributes in Interaction Studio.
Why Other Options Are Not Correct
B . Campaign:
Campaigns are created and managed separately in Interaction Studio. They are not a component of pageType.
C . Goals:
Goals refer to specific outcomes or KPIs defined within Interaction Studio campaigns, not something defined by pageType.
Documentation Reference
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
To view campaign performance for specific groups of users:
Create a Segment:
Define the group of users based on specific attributes or behaviors.
Set Up a Filter:
Use the segment as a filter.
Apply in Campaign Statistics:
Use this filter in campaign statistics to analyze performance metrics for the selected user group.
Salesforce Interaction Studio Documentation - Campaign Reporting
What are the two main functions of the Event API? (select 2)
The Event API in Salesforce Interaction Studio serves two main purposes:
Capture User Attributes and Actions (A):
It records user behavior, actions, and attributes in real time. This data is crucial for building user profiles, creating segments, and driving personalization.
Return Campaign Responses (C):
The Event API can retrieve and deliver responses for campaigns, such as personalized content or recommendations, to be displayed on a web page or application.
