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A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
When exporting user-defined attributes, selecting the option to include all custom fields ensures that all newly created custom attributes are part of the export.
This functionality is especially useful for ad-hoc data exports to analyze or integrate additional user data.
Reference: Salesforce Interaction Studio Segment Export Guide.
Which development language is used to code the sitemap?
Javascript is used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.
What are base item types that an administrator can use in a Catalog?
The base item types in a Catalog include Product, Category, and Article, which form the foundation for creating personalized recommendations and content delivery.
In Marketing Cloud Personalization, administrators can utilize the following base item types when constructing a catalog:
Product: This represents the core item type for most catalogs, encompassing individual products or services offered by a business. Each product typically includes attributes like name, description, price, image, and other relevant details.
Category: Categories provide a hierarchical structure for organizing products within a catalog. This allows for easier navigation, filtering, and browsing for both users and marketers. Categories can be nested to create multiple levels of organization.
Article: Articles represent informational content related to products or services. This can include blog posts, news articles, product reviews, or any other content that provides valuable context or insights to users.
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
In an open-time email campaign, Marketing Cloud Personalization uses:
Recipe (Answer A):
Drives dynamic recommendations such as personalized product or content suggestions.
Promotion (Answer D):
Dynamically delivers personalized offers or discounts based on user attributes and behavior.
How does a marketer perform an A/B test in Web Campaigns?
In web campaigns, an A/B test is performed by creating multiple experiences. Each experience represents a variation of the content or layout, and Interaction Studio compares their performance based on predefined metrics.
Reference: Salesforce Interaction Studio A/B Testing in Web Campaigns Guide.
