Free Salesforce Marketing-Cloud-Intelligence Exam Actual Questions

The questions for Marketing-Cloud-Intelligence were last updated On Feb 18, 2025

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Question No. 1

An implementation engineer is requested to integrate the following files:

File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.

A Parent-Child configuration was set between the two.

Which two statements are correct?

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Correct Answer: C, D

In Marketing Cloud Intelligence, joining two files requires a common field to be mapped as the same entity. If 'employee_name' is consistently mapped across both data streams, it can serve as the basis for the join, regardless of whether 'employee_id' is mapped. The choice of which file serves as the Parent stream depends on the use case and the desired reporting structure, but technically, either could serve as the Parent.


Question No. 2

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

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Correct Answer: B, C

For performance issues when loading a dashboard using CRM data stream type:

Pacing can create performance issues because daily rows for every lead and opportunity key can result in a very large number of rows, increasing load times.

Having only calculated measurements means there are no direct, mappable values to query against, which can increase the computational load and affect performance.


Question No. 3

Which two statements are correct regarding LiteConnect?

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Correct Answer: A, B

LiteConnect is a feature in Salesforce Marketing Cloud Intelligence that allows users to bring external data into the platform quickly and easily. Here are the correct statements regarding LiteConnect:

A . LiteConnect allows for a quick setup by not requiring detailed identification of entities, keys, or categorization. Users can upload files without having to conform to the standard data model, which speeds up the process of data integration.

B . With LiteConnect, datasets are uploaded in their native format and do not conform to the standard data model of Marketing Cloud Intelligence. This means that the original structure of the dataset is maintained, and there is no need for extensive transformation or mapping upon the initial data import.

For C and D: While LiteConnect datasets might not conform to the standard data model initially, there are capabilities within Marketing Cloud Intelligence to further categorize and harmonize this data if needed. Therefore, C is not entirely correct, and D is incorrect because harmonization can indeed occur at a later step.


Question No. 4

Which three entities and/or functions can be used in an expression when building a calculated dimension?

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Correct Answer: B, C, E, E

In the context of Marketing Cloud Intelligence, when building a calculated dimension, you can typically use:

B . Mapped dimensions: These are dimensions that have been brought into Marketing Cloud Intelligence through the data integration process and have been mapped to a known schema or model.

C . The EXTRACT function: This function can be used to dynamically create dimensions by extracting values from a mapped dimension or measurement.


Question No. 5

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Generic Entity key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

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Correct Answer: A

Filtering the pivot table on January 7th-11th, we see that the Opportunity Key 123AA01 appears on January 6th with the stage 'Interest' and then on January 10th with the stage 'Registered'. Even though the 'Interest' stage is not within the filtered dates, it is the initial stage of the opportunity, so it should be counted along with the 'Registered' stage which falls within the filter range.