Free Salesforce Marketing-Cloud-Intelligence Exam Actual Questions

The questions for Marketing-Cloud-Intelligence were last updated On Jan 17, 2025

Question No. 1

Which Marketing Cloud Intelligence field is considered an attribute and not a ''variable''?

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Correct Answer: A

Question No. 2

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Generic Entity Key 2

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

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Correct Answer: B

Question No. 3

Your client provided the following sources:

Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client's requirement and enable the desired view?

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Correct Answer: A, D

Question No. 4

Which two statements are correct regarding LiteConnect?

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Correct Answer: B, D

Question No. 5

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

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Correct Answer: A