Question No. 1

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

A%%view_as_webpage%%

B%%view_email_url%%

C%%vawp%%

D%%view_online%%

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Correct Answer: A

This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here:https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.

The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The %%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The %%view_online%% personalization string does not exist. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5

Question No. 2

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

AUse Data Designer in Contact Builder to relate the two data extensions.

BUtilize Entry Data on a Decision Split within Journey Builder.

CCreate a Data Relationship in Email Studio to relate the two data extensions.

DConfigure activities within Automation Studio to update the purchase data.

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Correct Answer: A, D

To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or Data Designer is needed to relate the master data extension and the purchase data extension. Then, a Decision Split activity can use Entry Data or Contact Data to check the purchase status. Automation Studio activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_relationships.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_data_designer.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5

Question No. 3

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

AOne parent business unit and a child business unit for franchise owners.

BOne parent business unit and a child business unit for each franchise owners

COne business unit.

DA parent business unit for each franchise owner

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Correct Answer: B

A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5

Question No. 4

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

What is the implication of this data model when using Marketing Cloud Connect?

AEmail Sends will fail if the Contact ID or Lead ID is not included.

BTracking Data will not be returned to the Sales Cloud email recipient.

CThe customer will be able to use Reports and Campaigns as audiences.

DThe customer will be unable to use synchronized data extensions.

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Correct Answer: A

Question No. 5

A marketer wants te capture open-ended feedback fram custamers via SMS and

write it to a data extension.

How could MebileComnect be used to accomplish this?

AUse a vote/survey message template to capture the response.

BUse an outbound message template with embedded AMPscript to capture the response,

CUse a text-response message templabe with embedded AMPscript to capture the response,

DUse an info capture messege template to capture the response.

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Correct Answer: C

To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

Free Salesforce Marketing-Cloud-Consultant Exam Actual Questions

The questions for Marketing-Cloud-Consultant were last updated On Nov 19, 2024