Free Salesforce Marketing-Cloud-Consultant Exam Actual Questions

The questions for Marketing-Cloud-Consultant were last updated On Mar 21, 2025

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Question No. 1

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.

In what order should the steps be performed to refresh the sandbox in their integrated account?

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Correct Answer: C

To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:

Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.

Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.

Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.

Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.

Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.


Question No. 2

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

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Correct Answer: A

To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5


Question No. 3

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

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Correct Answer: D

GTL (Guide Template Language) is a scripting language that allows parsing and displaying JSON or XML data within an email. GTL can be used to make API calls to external services, such as the Sunny Sky API, and display the response within the email. For example, NTO can use the HTTPGet() AMPscript function to retrieve the weather information from the Sunny Sky API as a JSON object, and then use the TreatAsContent() AMPscript function to parse and display the JSON object using GTL tags and variables. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_guide_template_language.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_httpget_ampscript_function.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_treatascontent_ampscript_function.htm&type=5


Question No. 4

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

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Correct Answer: D

Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. Reference: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5


Question No. 5

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.

Which configuration should be utilized for the API user created in Marketing Cloud?

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Correct Answer: B

The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_user.htm&type=5


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