Free Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Actual Questions

The questions for Marketing-Cloud-Advanced-Cross-Channel were last updated On Nov 19, 2024

Question No. 1

What data is there in mobile connect demographics, select3

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Correct Answer: A, B, D

In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:

A: City: Information about the user's city can be part of the demographic data collected.

B: Region: This includes broader geographic details such as state or province.

D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.


Question No. 2

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

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Correct Answer: D

Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:

D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.


Question No. 3

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

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Correct Answer: D, D

In Salesforce's Social Studio, specifically within the Engage tab:


Question No. 4

how many activities recommended in a journey canvas.(150-200)

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Correct Answer: B

In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.


Question No. 5

What are the functionalities of ad studio. Select multiple.

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Correct Answer: A, B, C

The functionalities of Advertising Studio in Salesforce Marketing Cloud include:

A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.

B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.

C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.