Free Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Actual Questions

The questions for Marketing-Cloud-Advanced-Cross-Channel were last updated On Nov 6, 2024

Question No. 1

In beacon message, what does the field limit number of messages for a device' control?

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Correct Answer: A

In the context of a beacon message, the field 'limit number of messages for a device' controls:

A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.


Question No. 2

how many activities recommended in a journey canvas.(150-200)

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Correct Answer: B

In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.


Question No. 3

How does social studio unify anonymous and known identities?

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Correct Answer: A

Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.


Question No. 4

Where would you set a threshold limit in social studio

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Correct Answer: C

To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.


Question No. 5

Difference between inbox message and in app message.

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Correct Answer: A

The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:

A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.