Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Actual Questions

The questions for Marketing-Cloud-Account-Engagement-Specialist were last updated On Dec 17, 2024

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Question No. 1

Which three activities would make a prospect active?

Choose 3 answers

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Correct Answer: B, C, E

The following activities would make a prospect active in Marketing Cloud Account Engagement:

Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.

Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.

Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. Reference: [Marketing Cloud Account Engagement Prospect Activities]


Question No. 2

Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

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Correct Answer: A

Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads.Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms


Question No. 3

A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.

Which report should they check to see the number of unique submissions for the form on the landing page?

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Correct Answer: D

If a Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have for a form on a landing page, they should check the landing page report. The landing page report shows the performance metrics of a landing page, such as views, submissions, conversion rate, and cost per submission. The landing page report also shows the number of unique submissions, which is the number of prospects who submitted the form for the first time.The landing page report can be accessed from the landing page table or from the landing page details page6. Reference:Marketing Cloud Account Engagement Landing Page Reports


Question No. 4

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

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Correct Answer: D

A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title.By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. Reference:3: Scoring and Grading Prospects


Question No. 5

When are visitors converted to prospects?

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Correct Answer: C

Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages. Reference:Visitors and Prospects,Forms and Form Handlers


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