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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
The Salesforce field type that is unsupported for syncing with Marketing Cloud Account Engagement is Lookup. Lookup fields are fields that allow you to create a relationship between two objects in Salesforce, such as Account and Contact. Marketing Cloud Account Engagement does not support syncing Lookup fields, because they are not compatible with Marketing Cloud Account Engagement's data model and could cause data inconsistencies or errors. Marketing Cloud Account Engagement supports syncing most other Salesforce field types, such as Text, Number, Picklist, and Formula.
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
The email in Step 3: Send email ''Getting Started'' will be received by the prospect on Monday, if the prospect starts the drip program on Wednesday. A drip program is a program that allows you to send a series of emails to your prospects based on a predefined schedule and logic. You can use drip programs to nurture your prospects, educate them about your products or services, or encourage them to take action. You can also use drip programs to send emails only during business hours, which are the hours that you specify for sending emails to your prospects, such as 10am - 4pm M-F. To calculate when the email in Step 3 will be received by the prospect, you need to follow the drip logic and the business hours settings. The drip logic is outlined below:
Start
Step 1: Send email ''Welcome.''
Step 2: Pause 3 days.
Step 3: Send email ''Getting Started.''
Step 4: Pause 7 days.
Step 5: Send email ''Tech Setup.''
Step 6: Pause 7 days.
Step 7: Send email ''Complete Configuration.''
End
The business hours settings are:
Only send emails during business hours (10am - 4pm M-F)
Assuming that the prospect starts the drip program on Wednesday at 10am, the email in Step 3 will be received by the prospect on Monday at 10am, following this logic:
Wednesday 10am: The prospect starts the drip program and receives the email in Step 1.
Thursday 10am: The prospect is still in Step 2, which pauses for 3 days.
Friday 10am: The prospect is still in Step 2, which pauses for 3 days.
Saturday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Sunday 10am: The prospect is still in Step 2, which pauses for 3 days. However, since it is not a business day, the pause does not count.
Monday 10am: The prospect completes Step 2, which pauses for 3 days, and moves to Step 3, which sends the email ''Getting Started.''
Therefore, the email in Step 3 will be received by the prospect on Monday at 10am.
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
In Engagement Studio programs within Pardot, the paths that prospects take can be defined by various triggers based on their actions or statuses. The following are valid triggers:
List membership: This trigger checks if the prospect belongs to a specific list, allowing for tailored engagements based on list segmentation.
Email open: This monitors whether a prospect has opened an email, serving as a behavioral trigger for further actions.
Custom redirect click: This trigger checks if the prospect has clicked on a custom redirect link, which is often used to track engagement with specific content or calls to action. These triggers help in dynamically steering prospects through different paths based on their interactions with marketing materials.
