Northern Trail Outfitters (NTO) wants to start a loyalty program to reward repeat customers. The program will track every item a customer has bought and grants them points for discounts. The following conditions will exist upon implementation:
Data will be used to drive marketing and product development initiatives.
NTO estimates that the program will generate 100 million rows of date monthly.
NTO will use Salesforce's Einstein Analytics and Discovery to leverage their data and make business and marketing decisions.
What should the Data Architect do to store, collect, and use the reward program data?
NTO need to extract 50 million records from a custom object everyday from its Salesforce org. NTO is facing query timeout issues while extracting these records.
What should a data architect recommend in order to get around the time out issue?
Universal Containers (UC) is expecting to have nearly 5 million shipments records in its Salesforce org. Each shipment record has up to 10 child shipment item records. The Shipment custom object has an Organization-wide Default (OWD) sharing model set to Private and the Shipment Item custom object has a Master-Detail relationship to Shipment. There are 25 sharing rules set on the Shipment custom object, which allow shipment records to be shared to each of UC's 25 business areas around the globe. These sharing rules use public groups, one for each business area plus a number of groups for management and support roles. UC has a high turnover of Sales Reps and often needs to move Sales Reps between business areas in order to meet local demand. What feature would ensure that performance, when moving Sales Reps between regions, remains adequate while meeting existing requirements?
Universal Containers has defined a new Data Quality Plan for their Salesforce data and wants to know how they can enforce it throughout the organization. Which two approaches should an architect recommend to enforce this new plan?
Choose 2 answers
A casino is implementing Salesforce and is planning to build a customer 360 degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity: L Point-of-sale system: All purchases for a customer
2. Salesforce; All customer service activity and sales activities for a customer
3. Mobile app: All bookings, preferences, and browser activity for a customer
4. Marketing: All email, SMS, and social campaigns for a customer
Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?
Exploring external data sources in Salesforce to build a 360 degree view of the customer (option A) is the best strategy to satisfy this requirement, as it allows customer service agents to view the activities from all four systems in real time without storing or replicating the data in Salesforce. Using a customer data mart to create the 360 degree view of the customer (option B) is not a good strategy, as it may introduce additional complexity and cost, and it does not leverage the native Salesforce features. Periodically uploading summary information in Salesforce to build a 360 degree view (option C) is also not a good strategy, as it may cause data latency and inconsistency, and it does not provide real-time information. Migrating customer activities from all four systems into Salesforce (option D) is also not a good strategy, as it may cause data redundancy and conflicts, and it does not scale well with large volumes of data.