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U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?
Identify the Target Audience: To ensure that the advertisement targets customers in the eastern region, you need to define a specific customer segment that includes customers residing in that area.
Customer Segment Configuration: In Pega's Next-Best-Action Designer, customer segments allow you to group customers based on specific attributes, such as location, ensuring that only the relevant audience sees the offer.
Implementation: Configure the customer segment by setting the geographic criteria to include customers from the eastern region.
Reference: Pega Marketing and Customer Decision Hub documentation emphasize the use of customer segments to personalize and target offers effectively (Pega Customer Decision Hub, Segmentation and Targeting).
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer.
What is the next step that Pega Customer Decision Hub takes?
Next-Best-Action Reevaluation: When a customer rejects an offer, Pega Customer Decision Hub reevaluates the Next-Best-Action to determine the next most relevant action for the customer. This ensures that the customer's needs and preferences are continuously considered.
Process Steps:
Capture the rejection event.
Trigger the reevaluation process.
Determine the next best offer or action based on updated customer data and context.
Reference: Pega Documentation on Customer Decision Hub outlines the process of handling offer rejections and reevaluating Next-Best-Actions.
A cutomer mobile app is configure to support offline usage if the mobile device is online when is a new case persisted to the server?
Offline Support: Pega's mobile app configuration supports offline usage, allowing users to work without an active internet connection.
Synchronization: When the device comes online, it synchronizes with the server. During this synchronization process, any new cases created on the device are persisted to the server.
Automatic Sync: This ensures that all data captured while offline is properly stored on the server once connectivity is restored.
Pega Academy: Mobile Application Development
Pega Documentation: Offline Support and Synchronization
What two recommendations do you provide to the development team to ensure the performance of the Pega application does not degrade over tune? (Choose Two)
To ensure the performance of a Pega application does not degrade over time, two key recommendations are:
Schedule scripts to maintain frequently fragmented tables (C): Table fragmentation can lead to inefficient database performance. Regular maintenance scripts can help defragment these tables, ensuring that data retrieval remains efficient.
Purge and/or archive records based on the company's record retention policy (D): Over time, the accumulation of records can slow down application performance. Implementing a purge or archive strategy based on the company's retention policy helps manage database size and performance.
Pega Database Management: Best Practices for Database Maintenance
Pega Performance: Improving Application Performance
An online sales application supports both laptop and mobile devices. You are configuring the application skin and you notice the responsive layout in the mobile device is not displaying views as stakeholders require.
Which two options allow you to resolve this situation without negatively impacting the laptop users? (Choose two.)
Separate Mobile Portal: Creating a separate portal for mobile users ensures that the specific needs of mobile interfaces can be addressed without affecting the desktop version. This separation allows for dedicated customization.
Adjust Responsive Behavior: Fine-tuning the responsive behavior within the application skin ensures optimal viewing on mobile devices. Adjustments can include changing breakpoints, font sizes, and element visibility to enhance user experience on smaller screens.
Non-impactful Changes: Both options focus on optimizing the mobile experience while keeping the desktop experience intact, adhering to Pega's principle of responsive and adaptive design.
Reference: Pega recommends using responsive design techniques and, when necessary, separate portals for different device types to ensure a consistent user experience (Pega Platform 8.7 Documentation, User Interface - Skins).
