Question No. 1

What are the components of an Engagement Program Dashboard? (Choose three.)

AEngagement Over Time

BClicks

CPending sends

DEngagement Score

EHighest Engagement

FMembership ROI

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Correct Answer: A, D, E

Question No. 2

Which form option is needed to use advanced thank you pages?

AExternal URL

BForm defined

CNone

DAnother available landing page

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Correct Answer: A

Question No. 3

Where can you manage program report subscriptions? (Choose two.)

AIn the Subscriptions tab of the report in Marketing Activities

BIn the Subscriptions tab in Marketing Activities

CIn the Subscriptions tab in Analytics

DIn the Subscriptions tab in Database

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Correct Answer: B, C

Question No. 4

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

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Correct Answer: C

Question No. 5

Given the Active Lead Model program:

From where are the tokens inherited?

ABehavioral Scoring folder

BLead Scoring folder

Cz_Archive folder

DActive Lead Scoring Model program

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Correct Answer: B

Free Marketo MCE Exam Actual Questions