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What form of marketing assumes most people in the same demographic will react similarly to one marketing message?
Mass marketing group's people into large categories based solely on their demographic traits, e.g., age, income, gender, or education level. It assumes most people in the same category will react similarly to one marketing message. Mass marketers rely primarily on mass media (television and print) to reach their targets in large numbers.
The capital budgeting process contains several stages. At which stage are financial and no financial factors addressed?
During the information-acquisition stage of the capital budgeting process, quantitative financial factors are given the most scrutiny. These include initial investment and periodic cash inflow. Non financial measures, both quantitative and qualitative, are also Edentate and addressed. Examples include the need for additional training on new equipment and uncertainty about technological developments and competitors' actions. -
The prime rate is the
The prime interest rate is the rate charged by commercial banks to their best (the largest and financially strongest) business customers. It is traditionally the lowest rate charged by banks. However, in recent years, banks have been making loans at still lower rates in response to competition from the commercial paper market.
Which one of the following is not a determinant in valuing a can option?
The exercise price, the expiration date, and the interest rate are all determinants in veiling a call option.
The benefits of diversification decline to near zero when the number of securities held increases beyond.
The benefits of diversification become extremely small when more than 20 to 30 different securities are held. Moreover, commissions and other transaction costs increase with greater diversification.
