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For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.
What consideration measurement metric should you use?
Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.
Why should you avoid inflating the tCPM bid for your new campaign?
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.
Why should you keep the Video campaign in the same account as the other campaigns?
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?