Question No. 1

What is illustrated by the graph shown?

Choose one of the following:

ALong tail keywords

BHigh ranking keywords

CHigh volume keywords

DSearch volumes over time

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Correct Answer: A

Question No. 2

What does retargeting mean? Choose one of the following:

Exhibit:

AThe ad follows the user

BThe ad leads the user

CThe user follows the ad

DThe user leads the ad

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Correct Answer: A

Question No. 3

You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?

Exhibit:

APostal delivery

BConferences

CMeetings

DWebsite

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Correct Answer: A

Question No. 4

Implementing Search Engine Optimization (SEO) involves two key aspects. What are they? Choose one of the following:

AOnsite and offsite

BOnsite and micro site

COffsite and directory

DOnsite and directory

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Correct Answer: A

Question No. 5

What is an ad impression? Choose one of the following:

AWhen an ad loads within a web page

BWhen a user views an ad

CWhen a web page loads within a browser

DWhen a user clicks on an ad

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Correct Answer: A

Free DMI PDDM Exam Actual Questions