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Which one of the following is considered as the first step in a social media marketing campaign? Choose one of the following:
Exhibit:
You have been preparing the latest Digital Marketing Strategy document for the Senior Management Team. In particular you have taken into account factors such as age and gender, as well as the social background of your target audience. What is the general term used to describe this? Choose one of the following:
Exhibit:
What does the formula shown below calculate? Choose one of the following:
Exhibit:
One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:
You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:
