A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
The missing big data value component in the analysis was context. While there was a spike in online postings about the product, the company failed to consider the nature of these posts. Most of the posts were likely complaints about product performance, which negatively impacted consumer perception. Increasing paid advertising without understanding the negative sentiment led to a decline in sales. Proper contextual analysis would have revealed the dissatisfaction, allowing the company to address the issues and improve the product before increasing advertising spend. Contextual understanding is crucial for making informed decisions and ensuring effective marketing strategies.
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
Using statistics from social media to predict behavior falls under social analysis. This involves analyzing data generated from social interactions to identify patterns, trends, and insights that can inform business decisions. Social analysis leverages big data to understand consumer behavior, preferences, and potential future actions. Performance management, decision science, and data exploration are broader concepts that encompass various types of data analysis, but social analysis specifically focuses on extracting valuable insights from social media platforms.
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
Posting videos of interviews with authors provides valuable content that can attract and engage followers. Including 'buy now' options directly within these videos integrates commerce with content, making it easier for viewers to purchase the books immediately after watching the interviews. This strategy not only promotes the books but also enhances the user experience by providing insightful interviews and convenient purchasing options. Leveraging social commerce options can significantly boost sales and engagement, as it taps into the growing trend of shoppable content on social media platforms.
'How to Use Social Media for Book Marketing,' Reedsy.
'Social Commerce: What Is It and How Can It Help Your Business?,' HubSpot Blog.
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?
For Bill's video production company, an effective call to action (CTA) should be clear, actionable, and provide an immediate benefit. 'Schedule a video shoot today, to receive a 10% discount' meets these criteria by prompting potential clients to take immediate action and offering a tangible incentive. This type of CTA can directly lead to increased bookings. The other options, while useful for engagement, do not offer the same direct incentive or clarity in driving immediate business actions. A strong CTA is essential for converting social media interest into actual business transactions.
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide
Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?
Using the collected data to sell services from other companies owned by the site owner would be an inappropriate use of user information. This practice violates user trust and can lead to legal and ethical issues.
Privacy Violation: This use of data may breach privacy policies and user agreements.
Trust Erosion: Users may feel their information is being exploited for profit, which can damage the organization's reputation.
Regulatory Compliance: Many regions have strict data protection laws (e.g., GDPR, CCPA) that prohibit using personal data for purposes not explicitly consented to by the user.
Data privacy regulations and ethical guidelines emphasize the importance of using collected data only for the purposes stated in the privacy policy (GDPR, CCPA).
