Free CIPS L4M4 Exam Actual Questions

The questions for L4M4 were last updated On Mar 23, 2025

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Question No. 1

Which of the following would be a valid reason to make a product inhouse, rather than buy it from a supplier?

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Correct Answer: A

One of the biggest advantages to making an item over buying it is 'improved quality control'.

When you make the product yourself, you can set the quality parameters you require and aren't re-stricted to, or dependant on, what the supplier does. The other options are incorrect- making stuff inhouse would mean you hold more inventory. If the supplier has a higher skillset than you, you would outsource. Threat of substitutions wouldn't impact this decision.

For a list of pros and cons relating to the 'make or buy' decision see p.5. This is a hot topic for the exam.


Question No. 2

Ivan is an investor who is looking to invest in new businesses. He is reviewing several companies and working out what his equity would be. Which of the following does Ivan need to know to calculate shareholder equity? Select TWO.

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Correct Answer: C, D

Shareholder Equity = Total Assets - Total Liabilities


Question No. 3

Kiran is appraising some potential suppliers and has noticed that one of these suppliers has an extremely high gearing ratio. What would this suggest?

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Correct Answer: B

The correct answer is 'the supplier has a lot of long-term debt'. Gearing is a measure of how the business is being funded and looks at the ratio of debt to equity. For example if they have taken out lots of loans and mortgages, this would equate to a lot of debt which means a poor gearing ratio.

Gearing is a hot topic for the exam.


Question No. 4

Which of the following is a UK legislation concerning product safety?

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Correct Answer: B

The Consumer Rights Act 2015 is about product safety and making sure products sold on the market are fit for purpose. It gives buyers rights and protections. The Consumer Rights Act 2015 - Citizens Advice

There's a long list of legislation on p.105. I wouldn't worry about memorizing them all but just have an idea of what legislation relates to what area. E.g. GDPR is about Data Protection and the Com-petitions Act is about Marketplace competition. Most of them are quite obvious from the name.


Question No. 5

What information would you expect to find on a supplier's response to a 'Request for Information'? Select TWO

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Correct Answer: A, C

A RFI typically finds the following information from potential suppliers; ethical and sustainability policies and their capacity / capability to fulfil a contract. It could also include financial position, mission and vision.