Free CIPS L3M4 Exam Actual Questions

The questions for L3M4 were last updated On Feb 20, 2025

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Question No. 1

The Mendelow matrix deals with:

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Correct Answer: D

The matrix helps assess how different stakeholders should be managed, dependent on the extent of their power and interest.

The reference to products and markets is about Ansoff's work; market share and market growth is a reference to work by the Boston Consulting Group.


Question No. 2

Goals should be either / or (choose two):

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Correct Answer: B, C

Specific, measurable, achievable, realistic, time-bound, and possibly actionable or accountable.

'Smartly' is an adverb which is not relevant, and for those who don't know, 'Smarties' are a branded chocolate sweet.


Question No. 3

In the Kubler-Ross Change Curve, which of these comes second?

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Correct Answer: C

The curve is: shock, denial, frustration and anger, depression, experimentation, decision, integration.

Therefore the answer to the QUESTION NO : is 'denial'.


Question No. 4

'I have my doubts about that'.

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Correct Answer: D

The answer is someone who is skeptical - they're not completely cynical, but they're not too sure.

Also spelt: 'sceptic'.


Question No. 5

Thinking about the STEP / PESTEL / STEEPLE model, into which two categories would taxation most suitably fall?

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Correct Answer: B, D

This should be a straightforward QUESTION NO :. Taxation is determined by politicians and can affect the economy significantly.

PEST, which appears in your syllabus, can be expanded into PESTEL or STEEPLE. They are all appropriate.

Legal, environmental and ethical have been added by some writers to expand the original PEST model.