The management of a chain of hotels has decided that one of its Critical Success Factors (CSF) is to provide excellent customer service'. The following measures have been suggested:
a) The number of customers who make use of their m-room mini bar
b) The percentage of customers who use the leisure facilities
c) The number of customers who complain.
d) The percentage of customers who join the hotel loyalty scheme
e) The percentage of customers who return
Which of these are appropriate Key Performance indicators (KPIs) for the GSF 'provide excellent customer service?
A Business Analyst and a project Manager are producing a business case for an initiative, which aims to improve the cyber defense of a large financial services provider.
They met recently to review progress, and made the following notes for the next draft:
The benefits of cyber will be describes in quantitative terms, so we will need to describe these
Qualitatively.
We need to make it clear that we have fully explored the solution market, and we have considered a range of approaches to meeting the objectives of this project.
The threat posed to the organization from cyber attack, and therefore the justification for the project, needs to be clearly articulated.
Which of the following sets of elements of a business case will cover ALL of these points?
The description of the current situation will explain the threat posed to the organization from cyber attack and the need for the project. The impact assessment will help to quantify the benefits of the cyber defense initiative, and the risk assessment will provide insight into the potential risks posed by not undertaking the project. Finally, the options considered section will help to demonstrate that the project team has thoroughly explored the solution market and has considered a range of approaches to meeting the project objectives.
Elizabenth is an external consultant who is helping a company streamline its process. She has not worked for this company before.
The managing director (MD) has explained that some of the line managers feel that this work is unnecessary, whilst others are concerned that their staff will be made redundant as a result of her recommendations. He is keen for Elizabeth to get an understanding Elizabeth with an of organization staff and for the involve line manager in formulating potential improvements. The MD has provided Elizabeth with an organizational chart, detailing the business areas she needs to investigate, as well as the names of the line managers involved.
To understand the concerns of operational staff and line managers, which pair of techniques SHOULD she use first?
The best pair of techniques for Elizabeth to use first are Interviews and Rich Pictures. Interviews will allow her to gain an understanding of the staff's concerns and get insight into the organization's culture. Rich pictures will allow her to visually capture and map out the relationships between the various stakeholders in the organization. This will help her better understand the complexities of the organization and identify any potential areas of improvement.
Why would a Business Analyst use a consensus Business Activity Model (BAM) in gap analysis?
A BAM is a graphical representation of the current and future processes within an organisation, and it can be used to identify gaps between the current state and the desired future state. By using a BAM, a Business Analyst can identify which processes need to be changed, eliminated, or added in order to bridge the gap between the current and desired states. This allows the organisation to structure itself in such a way that it can achieve the desired situation.
Marketing is primarily concerned with the 4Ps: product, promotion, price and price. The institute of Analysis (IoA) offers qualification in system analysis. A number of interviews have been held with senior stakeholders, including the marketing Manager. Here are two five of the activities that have been identified by stakeholders:
a) Agree new qualifications.
b) Upgrade the website.
c) Recruit new examiners.
d) Register candidates.
e) Analyze website activity.
Which of these activities would reflect the business perspective of the Marketing Manager of the loA?
The activities that would reflect the business perspective of the Marketing Manager of the IoA are a, c and d. These activities involve agreeing new qualifications, recruiting new examiners and registering candidates. These activities are all related to the 4Ps of marketing and would help to ensure the success of the IoA's marketing efforts.
