Free AMA PCM Exam Actual Questions

The questions for PCM were last updated On Feb 19, 2025

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Question No. 1

Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.

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Correct Answer: E

Question No. 2

_____ needs pertain to the personal gratification consumers associate with a product and/or service.

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Correct Answer: E

Question No. 3

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

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Correct Answer: C

Question No. 4

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

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Correct Answer: D

Question No. 5

Which of the following is a feature of public relations?

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Correct Answer: B