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A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.'
How would the analyst find this information?
To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:
Navigate to the Marketing Activities area and select the Engagement Program.
Click on the Dashboard tab to open the Engagement Dashboard.
Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.
When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)
Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.
Customization is Key (C): While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:
Custom Tags:Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.
Period Costs:Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.
Name:Use a descriptive and unique name to differentiate the cloned program from the original.
In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status.
Which flow step would the marketing manager use to set up the Smart Campaign?
The other flow steps are not correct because:
Add to Local List: ''Webinar Registration List'' will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.
Which are two ways that Smart Lists differ from Static Lists? (Choose two.)
Smart Lists and Static Lists are two types of lists in Adobe Marketo Engage that allow you to segment your database based on different criteria.
Smart Lists are dynamic lists that select people based on filters that you define. For example, you can create a Smart List of people who have opened an email in the last 30 days, or who have a certain job title, or who belong to a certain segment. Smart Lists are updated in real time, so whenever a person meets or no longer meets the filter criteria, they are added or removed from the list automatically.
Static Lists are static lists that are populated by list imports and flow steps. For example, you can create a Static List of people who attended a webinar, or who filled out a form, or who were manually added by you. Static Lists do not change unless you manually add or remove people from them, or use a flow step to do so. People on Static Lists remain in the list until they are removed.
Smart Lists and Static Lists have different use cases and advantages. Smart Lists are useful for creating dynamic segments that reflect the current state of your database, and for targeting people based on their behavior and attributes. Static Lists are useful for creating fixed segments that reflect a specific point in time, and for tracking the performance of specific campaigns or activities.
Smart Lists and Static Lists can also be used in different ways within Adobe Marketo Engage. Smart Lists can be used in Smart Campaign filters, triggers, and choices, as well as in email and landing page personalization. Static Lists can be used in Smart Campaign filters and choices, as well as in email and landing page personalization, but not in triggers.Reference:
Smart Lists 101: A Deep Dive into one of the most important Adobe Marketo Engage Features
How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?
To modify the landing page URL, you need to follow these steps23:
Go to Marketing Activities and select your program that contains the landing page you want to modify.
Select the landing page and click Landing Page Actions.
Click URL Tools and then click Edit URL Settings.
In the Edit URL Settings dialog box, you can change the following options:
Page Name: This is the part of the URL that comes after the domain name and the slash. You can enter any alphanumeric characters, hyphens, or underscores. Avoid using spaces or special characters.
Domain Name: This is the part of the URL that identifies your Marketo Engage instance. You can choose from the available domains that you have configured in your Admin settings. If you have a custom domain, you can also use it here.
SSL: This is the option to enable or disable secure HTTPS protocol for your landing page. If you enable SSL, your landing page URL will start with https:// instead of http://. This can improve the security and trustworthiness of your landing page. However, you need to have a valid SSL certificate for your domain to use this option.
Click Save to apply your changes to the landing page URL.