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In an Email Program, which two setup steps are required for an email to be sent? (Choose two.)
To send an email using an Email Program in Marketo, you need to follow these steps:
Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.
Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.
If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.
Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.
How would a marketer find the number of people created in the Database in the last six months, grouped by industry?
To create a People Performance report, follow these steps1:
Go to the Analytics section and click New Report.
Name your report and select the People Performance report type.
Set the time frame of your report to Last 6 Months and click the Report tab.
In the Report Settings panel, select Industry as the Group People By option.
Click Save.
What does the Change Program Status flow step do?
https://nation.marketo.com/t5/knowledgebase/behavior-of-quot-change-program-status-quot-flow-step-with-a/ta-p/248382
To receive marketing emails from a company, a person must sign up via a form submission. Then, an email will be sent that requires a click to confirm the opt-in.
Which type of opt-in process is being used?
Therefore, the correct answer is C. Double opt-in, as it matches the description of the scenario given in the question.Reference:
1:How to Set Up Double Opt-In (COI) - Marketo
2:Opt-In Email Marketing Benefits and Best Practices for 2024
3:Double opt in process - Marketing Nation
Which report would a marketing analyst use to find the number of people created in the Database this year, grouped by acquisition program?
The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.
To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:
Go to the Analytics section in Marketo and click on New Report.
Select Acquisition Performance from the report types and click Create.
In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.
In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.
In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.
Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters.Reference:
1: Marketo, Reporting Best Practice, attribution, program attribution
2: Importance of Marketo Program Membership, Acquisition Program, and Success
3: Acquisition Program vs. Acquired By and what they mean - Marketo
4: Setting Acquisition Best Practices - Marketing Nation
5: Acquisition Performance Report - Marketo Docs - Product Documentation
