A Smart Campaign is a workflow that automates actions based on triggers and filters.

There are two types of Smart Campaigns: trigger and batch.

A trigger Smart Campaign listens for a specific activity or change in data and then executes actions for each person who meets the criteria. For example, a trigger Smart Campaign can send an email to a person who fills out a form on a landing page.

A batch Smart Campaign processes all qualified people at once, regardless of when they performed the activity or changed the data. For example, a batch Smart Campaign can update the lead status of all people who attended a webinar.

Therefore, the type of Smart Campaign that processes all qualified people at once is a batch Smart Campaign.Reference:: What is a Smart Campaign? : Trigger Smart Campaign Example : Batch Smart Campaign Example

Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.

To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.

However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3.This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.

Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.

To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.

1:Email Programs - Marketo Docs - Product Documentation2:Add People to an Email Program - Marketo Docs - Product Documentation3:Edit an Approved Email Program - Marketo Docs - Product Documentation4:What is Adobe Marketo Engage?5:Marketo Engage - Marketing Automation Benefits | Adobe

A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.

To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.

There are some best practices to follow when building a Smart List to optimize performance and accuracy2.One of them is to include the @ symbol before the domain name when using the Email Address filter2.

This makes the filter use a faster query that can leverage more effective search algorithms2.For example, instead of usingEmail Address contains gmail.com, you should useEmail Address is @gmail.com2.

Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2.For example,Email Address contains gmail.comwould matchjane@gmail.comas well asjane@gmail.co.uk, butEmail Address is @gmail.comwould only match the former2.

Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.

1:Creating a Smart List2:Best Practices for Smart Lists

To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices.After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign.Reference:

https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.

A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of ''Success: 52'' in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.