To capture website visitors who abandon their shopping cart and use that information for remarketing, Experience Cloud Triggers are the recommended solution within Adobe Campaign. Experience Cloud Triggers allows Adobe Campaign to work with Adobe Analytics, tracking user behavior in real-time on the website.

When a visitor initiates but does not complete the checkout process, Adobe Analytics can send an abandonment trigger to Adobe Campaign. Adobe Campaign can then use this data to generate personalized remarketing campaigns, targeting those specific users based on their incomplete purchases.

While Landing page capture forms can collect data from users, they are not specifically tailored for capturing abandonment data. External Signals could be used in some scenarios, but they do not provide the same seamless integration with user journey tracking as Experience Cloud Triggers. Marketing Workflows manage automated marketing tasks but rely on triggers like those provided by Experience Cloud for real-time engagement.

In Adobe Campaign Classic, when setting up a workflow that includes a JavaScript code activity, managing errors effectively is crucial for maintaining workflow stability and alerting relevant stakeholders. The two key fields that should be filled in to handle errors in a JavaScript activity are:

In case of error: This field allows you to define specific actions that should occur if an error is encountered during the execution of the JavaScript code. It can be configured to execute another workflow activity, such as creating a record in a custom error table or initiating an alert. This ensures that errors are managed in a controlled way, allowing the developer to automate responses or notifications when issues occur.

Script: This is where the actual JavaScript code is written or imported. It defines the logic that will be executed during the workflow. Any potential errors that occur in this script will trigger the error handling mechanism set up in the 'In case of error' field, making it essential to correctly configure both fields in conjunction with each other.

These fields work together to ensure that any errors encountered in the JavaScript activity are properly logged, and appropriate follow-up actions, like alerting, are taken. By configuring these settings, developers can automate error handling within workflows, which is a common requirement for maintaining robust campaign execution in Adobe Campaign Classic.

A heat map in Adobe Campaign Classic provides a visual representation of workflow performance and activity across the campaign instance. It is particularly valuable for developers and campaign managers who need to monitor, diagnose, and optimize workflows. Here are three key reasons to use a heat map:

See and understand concurrent workflows: A heat map offers a quick visual overview of multiple workflows running concurrently. This allows developers to identify workflows that might be consuming excessive resources and impacting the overall performance. By examining the distribution and intensity of workflows over time, a developer can manage and adjust workflow scheduling to avoid bottlenecks.

Filter workflows by duration to check which workflow is creating an issue: Heat maps allow filtering workflows by their duration, which is essential for diagnosing performance issues. By focusing on workflows with unusually long durations, developers can pinpoint problematic processes and take corrective actions, such as optimizing the workflow steps, adjusting schedules, or even modifying resource allocations.

Look for a specific workflow to analyze: Using a heat map, developers can easily locate specific workflows for detailed analysis. This feature is useful when there are numerous workflows and a need arises to drill down into a particular one that may be underperforming or suspected of causing issues.

While heat maps are valuable for monitoring and troubleshooting workflows, they do not directly create workflow reports, making option B ('Make a report of the workflow') less relevant in this context. Reports are typically generated through other reporting tools within Adobe Campaign Classic.

To automate event notifications every 15 minutes in Adobe Campaign Classic and ensure users do not receive duplicate notifications, the following workflow activities are used:

Scheduler Activity:

This activity is set up to trigger the workflow every 15 minutes. The Scheduler allows precise timing control over when workflows execute, ensuring the notifications are sent at the desired intervals.

Test Activity After Targeting:

The Test activity helps exclude users who have already received a specific notification. Placing it after targeting ensures that only new recipients (those who haven't received the notification) are selected, effectively preventing duplicates.

This combination ensures that the notifications are automated at regular intervals, with the Test activity filtering out any users who have already received the notification. Using Scheduler and a Test activity after targeting meets the requirement of avoiding duplicate notifications while sending them at the specified intervals.

To count recipient profiles and gather details like email, first name, last name, and the total number of subscriptions, the developer should use a workflow activity in Adobe Campaign Classic. Workflow activities, particularly query and aggregates, allow the developer to filter profiles and compute counts based on specified criteria.

Using a workflow is efficient for this task as it provides a visual interface and built-in capabilities for data selection, filtering, and aggregation. This method avoids the need for complex SQL or custom data schema methods, simplifying the process and leveraging Campaign's native workflow tools for data processing.