A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.
Which tool should be used to enable this analysis?
Adobe Experience Platform is a tool that enables data integration, analysis, and visualization across different sources and channels. It can help business owners to review historical data and create projections for the future.
References: https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en
Refer to the exhibit.
Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
Product Department is a classification of product data that can be used to group products into meaningful categories. If some products are showing up as ''Unspecified'' in the report, it means that they are not correctly classified or updated in the classification file.
References: https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-overview.html?lang=en
Which is a benefit of using a Virtual Report Suite?
A Virtual Report Suite is a subset of data from an existing report suite that is based on a segment. It allows business users to see only the data that is relevant to them without affecting the original report suite data. It does not provide the ability to customize variable settings or names per Virtual Report Suite, nor does it enable real-time reporting.
References: https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-faq.html?lang=en
What is a valid use of a segment as a touchpoint in a Fallout Visualization?
A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#segment-touchpoints https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#fallout-visualization-scopes
What is the correct functionality when setting up Intelligent Alerts?
Intelligent Alerts is a feature that allows you to set up alerts based on data anomalies or thresholds in your Analysis Workspace projects. You can choose to send an alert by e-mail with a link to your Analysis Workspace project when the alert is triggered. You cannot send an alert by SMS or with a link to an auto-generated Analysis Workspace project.
References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en#intelligent-alerts-in-analysis-workspace
