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What are three uses of Processing Rules? (Choose three.)
Processing Rules in Adobe Analytics are versatile and can be used for various purposes:
Clean up misspelled site sections: Corrects misspelled values in data collection to ensure accurate reporting.
Populate campaign with a query string parameter: Extracts query string parameters and uses them to populate campaign variables.
Copy an eVar into a prop to see pathing: Allows copying values from an eVar to a prop to enable pathing analysis on that variable.
These rules help maintain data quality and flexibility in reporting.
A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.
The company wants the ability to report on:
* The total number of times each blog post was shared from the site
* The total number of shares to each social network
* The social networks to which each blog post was shared
Which three variables should the Architect use? (Choose three.)
Business Requirement: The company wants to track shares of blog posts to social networks and report on the total number of shares and the specific networks used.
Variables and Metrics Needed:
eVar for 'Blog Post Title': Captures the title of the blog post being shared.
eVar for 'Blog Share Social Network': Captures the social network to which the post is shared.
Event for 'Blog Shares': Captures the number of times a post is shared.
Explanation:
eVar for 'Blog Post Title': This variable allows reporting on the specific blog posts being shared.
eVar for 'Blog Share Social Network': This variable tracks which social networks the posts are shared to, enabling detailed reporting.
Event for 'Blog Shares': This metric captures the total number of shares, providing a quantifiable measure of sharing activity.
Verification: According to Adobe Analytics best practices for tracking social sharing, using specific eVars for post titles and social networks along with an event for total shares ensures comprehensive reporting (Adobe Analytics Implementation Guide).
A company wants to report on the internal search keywords and their contribution to the revenue.
The Architect instructs the developer to create the digitalData.search.keyword'' data object in the data layer so it can be
mapped to eVarl.
Which syntax should the Architect recommend?
A)
B)
C)
D)
Business Requirement: The company needs to report on internal search keywords and their contribution to revenue by creating the digitalData.search.keyword data object in the data layer.
Recommended Syntax: The syntax must be correctly structured to allow Adobe Analytics to map the data object to eVar1 efficiently.
Explanation:
For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.
The reporting does NOT have any values for eVar1.
What are three reasons for this issue? (Choose three.)
Business Requirement: Ensure data captured by eVar1 is correctly reported.
Potential Issues:
Tracking server is incorrect: Data might not be sent to the correct server for processing.
eVar1 is NOT enabled in admin settings: The eVar must be enabled in the admin settings to be recorded and reported.
Report Suite ID is incorrect: Data might be sent to the wrong report suite, causing discrepancies in reporting.
Explanation:
Tracking server is incorrect: Ensures data reaches the correct Adobe Analytics server for processing.
eVar1 is NOT enabled in admin settings: Critical to have eVar1 enabled for it to collect and report data.
Report Suite ID is incorrect: Ensures data is reported in the correct report suite.
Verification: According to Adobe Analytics troubleshooting documentation, ensuring the correct tracking server, enabled eVars, and correct Report Suite ID are fundamental steps in diagnosing reporting issues (Adobe Analytics Troubleshooting Guide).
An Architect needs to create a segment of users that started a visit from a campaign and completed an order.
A specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page.
What should the Architect use to meet the requirements?
In Adobe Analytics, non-sequential segments allow for the inclusion of conditions that do not necessarily occur in a specific order. Since the specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page, non-sequential containers are the appropriate choice. They allow for the creation of a segment where users must have started their visit from a campaign and completed an order, without enforcing a strict sequence for intermediate steps.
